As most hosts on our site know, we have 2 levels of service: Basic Webinars (free) and Featured Webinars ($30/webinar, or less for higher quantities). We wanted to share a couple of case studies to show you:
1) Featured Webinars do significantly better than Basic Free Webinars, and
2) Featured Webinars bring in leads that make the fee worth it
Case Study #1
In the above example, you can see that the Featured listing got 140 more views and 12 more clicks than the Basic free webinar, because of the personalized support we provide for Featured listings. In addition, with 12 leads on the Featured listing, that means the cost per lead is $2.50. Is that good or bad?
Well, that depends on your business — you need to know what the value of a lead is to your business. If you are a software company whose product is $250/month, and you know that 3% of webinar attendees purchase your software, the value of a lead is $90/year. So, you paid $2.50 for a lead worth $90. Sounds like a good deal to me! You have also exposed 148 people to your message, which has a lot of value as well although it’s not as measurable in terms of impact (just like traditional print advertising).
Many people just think about the cost of $30 (“We don’t have the budget to spend $30″), but really should be looking at the cost per lead vs. the value of a lead to your company. Leads aren’t free, so if the purpose of putting on a webinar is to generate leads, you’ll probably need to pay for it! Doing these calculations is essential to any marketing spend.
Case Study #2
The click throughs on the Featured listing in #2 are the same as in #1, but the views are much higher. So, not only did this webinar get 12 leads, but 538 people are now aware of your company, the fact that you do webinars, and possibly something about what you do.
Obviously results on our site vary based on topic, and title (title is VERY important!). In the past few months, our Featured Webinars regularly get upwards of 150 views. As mentioned above, our pricing is lower for higher quantities. So, if you purchase a 5-pack, each webinar is only $24, or $22.50 for a 10-pack. We also have pay-per-lead pricing, which takes some of the risk off you. See our pricing page for full details.
Please let us know if you have any questions!
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