How to Promote Your Webinar

So, you’ve decided you’re going to host a Webinar. Now what?  Other than posting it on WebinarListings (obviously!) there are a number of other ways you can promote your Webinar to get the word out, and here are a few:


Set up a Facebook event for your Webinar.  While this may be duplicating the invitation you’ve created in other places (Eventbrite, GoToWebinar, LinkedIn, etc.), the viral nature of Facebook will help you in the end.  When someone replies “yes”, their Facebook friends will see that, and now they are aware of your Webinar.Facebook ad

Update your personal profile status and your fan page status announcing the Webinar, and a few more times before the date of the Webinar.

Facebook ads are also a great way to get the word out.  You can be quite targeted, right down to the job title or location, and are reasonably priced.  A typical pay-per-click (PPC) ad is around $0.60/click, but it obviously depends on how targeted your ad it.  You will not only be able to see how many people clicked through to your event, but how many people RSVP’d because of the ad.


Tweet as much as you can about the Webinar the couple of weeks leading up to the date, without being overbearing. TwitterMost people don’t start to think about attending a Webinar until a couple of weeks before, so you’re better off waiting until then for your heavy promotion time.  Be sure to ask people who are in your industry, or who know people who would be interested in your Webinar, to retweet it for you.  Use the hashtag #Webinar, so if people follow that hashtag, they’ll see it. And, I’m always happy to retweet good Webinars, so send me an @reply to @WebinarListings, and I’ll RT it.


Similar to Facebook, you can also set up an event on LinkedIn.  Again, the benefit is that when people RSVP, the fact that they have RSVP’d will appear in the weekly emails people receive from LinkedIn about their connections’ LinkedInactivities.  This helps spread the word.  And, utilize your status update in LinkedIn to promote the Webinar as well.

Many people don’t know that you can advertise on LinkedIn.  It’s similar to Facebook in that you can select PPC or CPM (cost per impression), and target the ad appropriately.  The ads are much more expensive though… the ones I’ve done have been in the range of $2/click.

Industry Publications

Depending on what industry you’re in, there are most likely some publications that you can list your Webinar in for a fee.  For example, for marketing, MediaPost and Read Write Web (RWW) are two good publications where you can advertise.  Usually there will be a fee for these, and oftentimes it’s high (i.e. RWW is $500/email), but the distribution will be high, and it will be targeted.

This post is getting long, so I’ll cover the rest in the next post, including CraigsList, event invitations, mailing lists, videos, etc.!  Any other ideas you want me to cover?  Leave them in the comments below, and I’ll add them for next time.

UPDATE: Here’s part 2

How to Promote Your Webinar (part 2)

This is part 2 of the How to Promote Your Webinar post I wrote a few weeks ago.  In the first part, I discussed using Facebook, Twitter, LinkedIn and industry publications.  Here are some more ideas:

  • Video or audio introduction – Create a video or audio introduction about your webinar to embed in your website and event invitations.  Hearing or seeing an introduction to your webinar will help convert potential youtuberegistrants.  Post it on YouTube, Viddler,Vimeo and other video sites to get more visibility.
  • Email signature – Add your webinar to your email signature.  You’d be surprised how many people who you didn’t think would be interested in your webinar, will find out about it just because of your email signature.  I use WiseStamp, which automatically adds blog posts to my email signature.
  • Craigslist - Why not post your webinar on Craigslist?  It’s free, and you never know what people may be searching on.
  • Press Release - Use a free (PitchEngine) or paid (MarketWire, PRWeb) press release service to post a press release about your webinar.  You can post links, screen shots and photos to promote your webinar.eventbrite
  • Eventbrite - The benefit of posting your event on Eventbrite is that you can use the link to spread the word on Twitter, LinkedIn and other sites.  After people register, they can post their RSVP directly to Facebook and Twitter to help you spread the word.  The other benefit for you is that you can collect whatever information  you like about participants, and even collect a fee for your webinar right on the site.
  • Mailing  List - Don’t forget to tell the people already in your contact list, and be sure to include anyone who has previously attended or registers prior webinars.
  • Blog post - Write a short blog post about your upcoming webinar.  Anyone who subscribes to your RSS feed will be notified of your webinar.

Obviously, add your webinar on WebinarListings for no charge, or upgrade for more visibility. We’re currently having a promotion for new hosts to upgrade your webinar to a Featured listing at no charge.  See the details here.

Do you have any other tactics that have worked well for you to promote your webinars?

How to Best Leverage Your Webinar

You’ve drawn up and refined your message, crafted your slides, rehearsed, posted it on, and you’re a week out from presenting on your favorite webinar platform.   

But how do you make sure your audience shows up? And once it’s over, what are you going to do with that time investment?

First, your audience, like your teenage son, needs to be reminded of their commitment. Make sure that you select a webinar platform with an automated reminder system. Ideally, it would have the ability to send an email upon registration, a day before the event, an hour before the event, and at go-live.  Without these reminders – and a well-placed “add to calendar” link – it’s possible that even the most well-meaning pre-registrant can miss your live presentation.

Second, it’s also important to make sure that your webinar platform has a simple, failsafe way to record your webinar and make it available for on-demand viewing. Having a readily available version of your presentation means that your one-hour time commitment can be leveraged through promotions on and social media without any additional investment in your part.

Finally, make sure to follow up with your attendees. Downloading an email list of the registrants should be a simple process, but make sure that you use a  ( to personalize the messages. Personalized emails get a 5.5% higher open rate and a 23% higher click-through rate compared to generic emails, according to a case study (, so it’s a very easy step that will give you a great return.

Whatever your goal for your webinar, these quick steps will let you get the highest possible value for your time.

Happy presenting!


Ian Lyons works at BrightTALK, a video and webinar platform for professionals and their communities. Every day thousands of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the webinar and video technologies that BrightTALK has created.

Steps to Host a Webinar for Generating Business Leads and Enhancing Sales

Conducting your first webinar is a daunting task but everyone has to start somewhere. It takes a lot of hard work to host a successful webinars that will effectively create an overwhelming number of sales.  You should remember that conducting successful webinar is advantageous for your business.  Thus, while communicating your message, you should be strategic as well as tactical. Being strategic indicates that everything you do should be relevant to the business goals of your organization.  You should also be tactical so that you always put the correct message in the correct channel and also come up with inventive means of ensuring that your messages get noticed by your target audience.

There are certain communicators who spend a lot of time worrying about planning their webinar and finally, they end up sending boring and lackluster corporate messages that interests none. It is highly essential to ensure that everything you do is relevant to the goals of your organization by turning your business goals into communication messages and finally turning those messages into vibrant and inventive tactics.

The following steps will help you to understand the right process of executing your strategies and tactics.

  • The ideal way to excite people to participate in your webinar is to prove that you offer adequate value in return for their time.
  • Create an attractive topic to motivate your target audience.
  • Invite speakers who can keep the interest of your audience.
  • Use real life instances and case studies to exhibit how your product can benefit people and improve their lives.
  • Prepare a list of your audience and make sure that you send follow-up emails after your webinar in order to keep in touch with your target audience. While writing a whitepaper or a blog post, make sure that you shoot an email to everyone on your list. has been helping generate leads for businesses since 2010. is an essential platform for the Webinar Hosts to endorse their Webinars and to pull new participants from across the world. At the same time, it is an ideal way for people to find out about forthcoming webinars as per their area of interest. acts as a fundamental source for all upcoming webinars and the best thing about this website is that it also has a recorded Webinar library which lists live and recorded Webinars, tele-seminars, pod casts along with radio shows. plays the significant role of your business partner by endorsing your Webinars and making them available to your audiences worldwide.

When Should You Host a Paid Webinar?

The decision of conducting a paid webinar and how much you should charge for your webinar depends on your business goals.

 If you are planning to promote a product or service or to develop your business leads, a free webinar would be the right choice for you as it helps in maximizing the number of audience who participate in the webinar.  Thus, many start-up companies prefer offering their expertise free of cost to obtain more registrations to increase the number of participants. Moreover, a free webinar is much easier to implement as the host doesn’t have to take the pain of processing payments.

However, a free webinar also has its drawbacks as it doesn’t allow you to make any profit. Moreover, there are many prospective clients who do not take free webinars seriously as they are of the opinion that things offered for free often have a lower value compared to things that come with a price tag.

If your key objective is to generate revenue, the best option for you would be to offer free participation in the initial stages and then start charging for recording and transcription of the webinars.  This not only helps in maximizing the number of your audiences but also helps in enhancing the revenue.

Though a paid webinar is a more complicated process, it has several advantages. It enables you to earn enough money with each registration. Each person who signs up to participate in the webinar adds to your revenue. Moreover, the speakers hired by you can also help you in promoting the webinar if they get the chance to earn a commission.

A free webinar is highly recommended for start-up companies as helps them to learn the know-how of conducting a glitch-free webinar without the high expectation of the audiences. Once you are at ease with the process of conducting a webinar, you may think about hosting a paid webinar. Before deciding to host a free/ paid webinar, it is highly essential to analyze the pros and cons of both the models and select the one that best suits your needs., an exclusive website forms an important platform for the Webinar Hosts to promote their free as well as paid webinars throughout the world. It acts as the central source of all forthcoming Webinars and also allows you to view and listen to the recorded webinars. This website features a recorded Webinar library which lists live and recorded Webinars, tele-seminars, pod casts along with radio shows so that you can refer to the webinar of your choice as and when need arises.

The Word About Your Webinar: How Variety in Email Marketing Will Increase Sign Ups

Guest Post by Michelle Salater; CEO Sumer, LLC

If the point of your email marketing is to entice people to attend your webinar, what’s a solid strategy? 

Simply put, it’s variety. If that sounds strange, just wait…

Here’s what email marketing strategies have in common with going to a restaurant.

Imagine you’ve gone to the same sandwich shop for five years straight. It’s your Wednesday afternoon tradition: a clean and relaxing atmosphere, where a polite and highly efficient staff seems to look forward to your arrival.

You’ve gone there to get over a mid-week energy slump. And for the first several visits, you had ordered tuna on wheat toast with hot green tea. Now, as a result, the servers bring that exact order each time.

In a way, you signed up with this restaurant. You believe in its promise as a business. But you’re beginning to get tired of receiving the same, tiresome menu item.

Now think of this framework in terms of your email list when you promote your webinar.

Even if people showed a high level of interest in the webinar, and responded positively to your first emails, they’re still going to be looking for variety. If you differ in each message, you’ll receive more and better responses.

Follow these tips on how to promote your webinar with diverse messaging, and watch casual interest become consistent sign ups…


  • Entice customers to open your email.

 Unfortunately, it doesn’t matter if the recipient requested to receive communication from you—there is still no obligation to open. This is where the all-important subject line comes into play.

While it’s true that your subject heading choice should hint at the email’s contents, it shouldn’t reveal every bit of the information inside. Keep the title somewhat of a mystery, but more important, make sure it arouses enough curiosity that your prospective customers are most likely to click.


  • Make a good first impression. 

Now that the recipient has opened the email, you have a few seconds to grab their attention. You can (and many times should) have fun with the first line, but don’t forget to get to the point after you’ve captivated interest about the content.

Try an out of the ordinary first sentence, something not commonly heard. After that, jump into promoting your webinar.


  • Vary your length.

Think of it as good manners. People aren’t going to want to read a 10,000 word marketing email!

But at the same time you need to include details. If it’s a longer message about your webinar, put an important detail in a P.S.. Not only does this reinforce a call to action, but it also gives your reader a chance to rest.


  • Sign up for other webinars and training videos 

Sometimes, it helps to learn by example.

When you watch other webinars, not only do you learn new tips, but you also can take note of how it was promoted. You pick up on what you like and dislike, along with picking up on new strategies and technologies. That way, you’ll see exactly what can work for your business.



About Michelle Salater and Sūmèr, LLC: 

Michelle Salater is the CEO of Sūmèr, LLC, a full-service copywriting firm for overwhelmed businesses that need big-picture strategy, want it executed now, and desire to grow fast. Unlike traditional copywriters, Sūmèr’s talented writers are fully trained to strategically take your vision and goals and turn them into copy that converts to sale. Michelle is an award-winning writer and content expert featured in Entrepreneur Magazine, MyBusiness Magazine, M.O. Online, and Entreprenista, among others. She frequently speaks to entrepreneurs and business organizations in the U.S. and abroad on how to maximize their online marketing efforts through storytelling and creating an effective brand message.

To learn more about webinar promotion, strategies sign up for a free 3-part video training at

Follow me on Twitter: @writtenbysumer


10 Tips to Avoid Common Webinar Disasters

Web-conferencing or webinar is the most important tool in today’s world for conducting online seminars, workshops, trainings and meetings to reach out to your prospective customers/ business partners across the world. Being inexpensive and time-saving, Webinars have emerged as the key marketing tool to take your business to new heights in any corner of the world.

It is imperative to run a webinar smoothly, as a poorly executed webinar can spell disaster and you might also lose your valuable customers. The following tips would help you avoid the common webinar mistakes:

  1. Avoid giving too much information: The webinar should not be jam-packed with a lot of information. Covering a wide topic in a single webinar session      should be avoided as far as possible.
  2. Ensure there is no audio problem: Prior to conducting a webinar, ensure that the speaker of the computer or the telephone is functioning properly.
  3. Install a webcam: In order to host a webinar, it is imperative to have a live video.  It enables you to have a face to face discussion with your prospective clients besides encouraging them to engage in the session actively as they can see as well as hear you.
  4. Quick login process: Ensure that the login process is quick and simple.  A slow login process irritates the audiences as a result of which they might not prefer attending the webinar. Remember that losing even a single audience or a potential customer can prove to be costly for your business.
  5. Choose a quiet area to host the webinar: This is the most important step for      conducting a webinar successfully. Webinars should be conducted in noise      free rooms. Ensure that the television, radio and the sound system is      turned off. Also, keep your pets away from the room.
  6. Interactive webinar: Rather than making your session, a one-way      communication, make it an interactive session and allow your audiences to ask questions and express their viewpoints.
  7. Start with a short intro: Avoid extending the webinar session with lengthy introduction. You should try every means to stay within the expected time limit by discussing the major points for which the webinar has been conducted.
  8. Create a professional backdrop: It is essential create a professional      background while hosting a webinar. A photo frame or a gaudy piece of art in the background can distract the attention of your audiences; therefore, you should take down the digital photo frames and other such objects of distraction from the backdrop. Ensure that your family, colleagues or pets are not in the room where you are hosting the virtual meeting.
  9. Don’t concentrate on the script while speaking:  Avoid reading out the slides aloud. The content of your speech should include examples from real life to support the subject mentioned on the slide.
  10. Get the technology examined: Before hosting a webinar, ensure that your      computer, the webinar software, internet connection, webcam and speakers      are functioning properly.

These are few tips that would help you avoid the common webinar disasters. Before conducting a webinar ensure that you rehearse well so that you don’t end up stumbling in between the webinar session.

Advantages of recording a webinar

While conducting a webinar it is always ideal to record the webinar so that it can be utilized for future use. Most of the live web conferences these days are recorded so that one can refer to the recorded webinars as and when the need arises. The recorded version of many webinars is also available on this site.

Recorded webinars are in great demand as they provide you with accurate information that was presented during the live webinar. There are numerous benefits of a recorded webinar. They are as follows—

a)      It is useful for training a group of staff at once.

b)      You can use to the recorded webinar numerous time for making presentations.

c)      If you are unable to grasp the content of the webinar at one go, a recorded webinar can helped you to clear your doubts.

d)     Recorded webinars can also be used as a self-paced learning tool. It is very effective for slow-learners.

e)      While you conduct a free webinar, often more than half percent of the audiences who had registered for the event, miss the webinar. The half percent of audiences who fail to turn up for the webinar are no doubt, very important to you. With a recorded webinar you get the benefit of sending the link of the webinar to them via email so that they can view the presentation made by you during the webinar.

f)       For people who have attended your webinar event, a recorded version of the webinar enables them to share the knowledge of the same with others.

g)      You can also use recorded webinar as a social marketing tool. You can upload your recorded webinar to Recorded Webinars Page and other social networking sites including your website thereby attracting traffic to your website.

h)      Last but not least, if a paid seminar is missed by certain number of audiences, you can send the recorded webinar to them rather than refunding the money.

These are some of the advantages of recording a webinar event. A recorded webinar is as effective as a live webinar. For your queries related to the webinar, you can always contact the speaker to get your queries answered through an email follow-up.

Almost all the major webinar platforms these days allow you to record your webinar event., a unique website that forms an important platform for the Webinar Hosts to promote their Webinars all over the world.  It acts as the central source for all upcoming Webinars as well as the recorded webinars. This website features a recorded Webinar library which lists recorded Webinars, teleseminars, pod casts along with radio shows so that you can refer to the webinar of your choice as and when need arises.

Coping with an impromptu speech during a Webinar

Delivering an unprepared speech or giving an unexpected presentation is indeed a daunting task. While hosting a webinar, often you might come across situations that call for an unprepared speech or presentation. Such situations generally occur due to the unavailability of the scheduled spokesman or while answering questions that are thrown by the audience.
Not everyone is born with great oratory skills to speak convincingly on any issue with fullness; therefore delivering an unprepared presentation or speech can turn into a devastating experience for few. But following certain effective tips and tactics can help you greatly to manage an impromptu speech or presentation during webinars.

Next time, you face a similar situation; follow the below mentioned guidelines to tackle the circumstances in a smart manner.

Utilizing webinar tools: While hosting a webinar, utilizing webinar tools is an effective way to keep the audience engrossed in webinar thereby relieving you from the anxiety of presenting.

 Make your webinar visually interesting:  Sharing documents at regular intervals while hosting a website not only makes the web conference visually interesting but it also helps you to focus on the discussion.

Chat with the audience:  If the webinar hosted by you is being attended by a large audience, you can keep the crowd engaged by asking challenging questions to them and letting them send the answers. This trick not only helps to boost audience engagement but also provides you with ample time to collect your thoughts and speak on the upcoming topic.

Cite real life examples: While hosting a webinar, storytelling can act as an effective tool for a prepared as well as an unprepared speech. Citing interesting real life examples do not require any advance preparation, as personal stories are easier to be narrated. Real life examples help you to grab the concentration of your audience and it also relieves you from the stress of being unprepared for a speech.

A webinar should be conducted in a professional manner in order to win the trust of your audience and also to build your brand. Keeping the above factors in mind enable you to conduct a webinar successfully, even if you are least prepared for a speech or presentation.

To learn more about webinars come visit the Learning Center on this site.

Webinar : The time-saving & trouble-free way for long-distance communication

It is a known fact that technological developments have been always making our life all the more convenient and comfortable. Technology has touched every aspect of our lives and it goes without saying that technology has extensively revolutionized our process of communication as well.


The world webinar means web seminar or an online seminar. Today, webinars form a key tool for all organizations for conducting seminars, meetings, lectures, workshops and discussions. This tool is widely used for conduction training sessions and to enhance sales of a product. Webinar is an interactive way to communicate wherein both the speaker as well as the audience sitting in any corner of the world is allowed to participate without any restriction.


Webinar is the most trouble-free and time-saving way to carry out business discussions. Some Webinar services also employ the use of an audio technology called VoIP (voice over Internet protocol) to make webinar sessions run smoothly. A webinar session simultaneously allows the presenter to speak over a telephone or a speaker phone while demonstrating information onscreen. At the same time, it allows the listeners to respond over their respective telephones to put forward their views.

Webinars have proved to be a boon not only for the business undertakings but it has become an essential factor in the educational arena as well. Webinars being an imperative part of distant learning courses are highly appreciated by teachers as well as students. Healthcare webinars are also catching up as one of the latest trends. Healthcare organizations conduct healthcare webinars to address various health related issues. Moreover it also facilitates the online interaction between doctors and patients which is popularly known as e-consultation.

Webinar has truly revolutionized the world of communication. Besides saving time, it also forms the most cost-effective way of interacting with people anywhere in the world. Webinar service is utilized in almost all the sectors. Our website provides you with a comprehensive list of the forthcoming webinars conducted by various sectors. being the central source of all webinars forms the ideal platform for the organizations to promote their webinars in order to gather participants. At the same time, have been regularly updating people about the upcoming webinars, from business to health, from the U.S toEurope.