Author Archives: WebinarListings.com

How to Promote Your Webinar

So, you’ve decided you’re going to host a Webinar. Now what?  Other than posting it on WebinarListings (obviously!) there are a number of other ways you can promote your Webinar to get the word out, and here are a few:


Facebook

Set up a Facebook event for your Webinar.  While this may be duplicating the invitation you’ve created in other places (Eventbrite, GoToWebinar, LinkedIn, etc.), the viral nature of Facebook will help you in the end.  When someone replies “yes”, their Facebook friends will see that, and now they are aware of your Webinar.Facebook ad

Update your personal profile status and your fan page status announcing the Webinar, and a few more times before the date of the Webinar.

Facebook ads are also a great way to get the word out.  You can be quite targeted, right down to the job title or location, and are reasonably priced.  A typical pay-per-click (PPC) ad is around $0.60/click, but it obviously depends on how targeted your ad it.  You will not only be able to see how many people clicked through to your event, but how many people RSVP’d because of the ad.


Twitter

Tweet as much as you can about the Webinar the couple of weeks leading up to the date, without being overbearing. TwitterMost people don’t start to think about attending a Webinar until a couple of weeks before, so you’re better off waiting until then for your heavy promotion time.  Be sure to ask people who are in your industry, or who know people who would be interested in your Webinar, to retweet it for you.  Use the hashtag #Webinar, so if people follow that hashtag, they’ll see it. And, I’m always happy to retweet good Webinars, so send me an @reply to @WebinarListings, and I’ll RT it.


LinkedIn

Similar to Facebook, you can also set up an event on LinkedIn.  Again, the benefit is that when people RSVP, the fact that they have RSVP’d will appear in the weekly emails people receive from LinkedIn about their connections’ LinkedInactivities.  This helps spread the word.  And, utilize your status update in LinkedIn to promote the Webinar as well.

Many people don’t know that you can advertise on LinkedIn.  It’s similar to Facebook in that you can select PPC or CPM (cost per impression), and target the ad appropriately.  The ads are much more expensive though… the ones I’ve done have been in the range of $2/click.


Industry Publications

Depending on what industry you’re in, there are most likely some publications that you can list your Webinar in for a fee.  For example, for marketing, MediaPost and Read Write Web (RWW) are two good publications where you can advertise.  Usually there will be a fee for these, and oftentimes it’s high (i.e. RWW is $500/email), but the distribution will be high, and it will be targeted.


This post is getting long, so I’ll cover the rest in the next post, including CraigsList, event invitations, mailing lists, videos, etc.!  Any other ideas you want me to cover?  Leave them in the comments below, and I’ll add them for next time.

UPDATE: Here’s part 2

How to Promote Your Webinar (part 2)

This is part 2 of the How to Promote Your Webinar post I wrote a few weeks ago.  In the first part, I discussed using Facebook, Twitter, LinkedIn and industry publications.  Here are some more ideas:

  • Video or audio introduction – Create a video or audio introduction about your webinar to embed in your website and event invitations.  Hearing or seeing an introduction to your webinar will help convert potential youtuberegistrants.  Post it on YouTube, Viddler,Vimeo and other video sites to get more visibility.
  • Email signature – Add your webinar to your email signature.  You’d be surprised how many people who you didn’t think would be interested in your webinar, will find out about it just because of your email signature.  I use WiseStamp, which automatically adds blog posts to my email signature.
  • Craigslist - Why not post your webinar on Craigslist?  It’s free, and you never know what people may be searching on.
  • Press Release - Use a free (PitchEngine) or paid (MarketWire, PRWeb) press release service to post a press release about your webinar.  You can post links, screen shots and photos to promote your webinar.eventbrite
  • Eventbrite - The benefit of posting your event on Eventbrite is that you can use the link to spread the word on Twitter, LinkedIn and other sites.  After people register, they can post their RSVP directly to Facebook and Twitter to help you spread the word.  The other benefit for you is that you can collect whatever information  you like about participants, and even collect a fee for your webinar right on the site.
  • Mailing  List - Don’t forget to tell the people already in your contact list, and be sure to include anyone who has previously attended or registers prior webinars.
  • Blog post - Write a short blog post about your upcoming webinar.  Anyone who subscribes to your RSS feed will be notified of your webinar.

Obviously, add your webinar on WebinarListings for no charge, or upgrade for more visibility. We’re currently having a promotion for new hosts to upgrade your webinar to a Featured listing at no charge.  See the details here.

Do you have any other tactics that have worked well for you to promote your webinars?

50% Savings on Facebook Success Summit 2011

Social Media Examiner just announced it’s annual Facebook Success Summit, which is 15 online webinars, delivered by some of the industry’s top marketers beginning on October 15th.  The 50% off early bird price is just $297 for all sessions (including recordings in case you miss it), which is a steal, given what you get!  Read more below, and register before the price goes up!

Fast-track your Facebook marketing success. Discover how to use Facebook to attract and engage quality customers and quickly grow your business.

WHERE: At your home or office! You attend this live event using your computer (no long-distance bill or travel expenses!).

WHEN: Starting October 5, 2011 (spread over four weeks to improve learning and accommodate your schedule; scroll down for the full schedule). All sessions are recorded and transcribed as well.

WHY: You’ll be able to quickly implement effective Facebook marketing techniques, attract great customers and prospects and gain a unique competitive advantage. You’ll also discover how to best measure the effectiveness of your Facebook activities and the newest Facebook marketing tactics. This event will ensure your Facebook marketing efforts are achieving their full potential.

HOW: Registration is limited. NOTE: Our last summit sold out. Scroll down for the event costs. Click here to save 50% (lock in your early-bird savings before they’re gone!) and secure your spot.


———————————————————-

Dear Fellow Marketer,

Are you using Facebook but not getting the results you hoped for?

Could you use some guidance and fresh ideas?

Yes, the promise of Facebook is strong: Direct connections with customers and prospects who were previously unreachable. This means greater exposure and more business opportunity – all without costly middlemen.

And given this economy, who doesn’t want more business?

But if you’re like me, you’re looking to choose your Facebook activities wisely, without getting consumed by all the options. You simply want to know what works best.

Social Media Examiner is happy to announce Facebook Success Summit 2011 – an online event designed to help marketers and business owners quickly achieve Facebook success.

Nineteen of the world’s most respected Facebook experts have come together to share their strategies (see the great line-up on the registration page). They’ll reveal all the latest techniques and proven business-building tactics you need to know to immediately benefit from Facebook.

If you (like so many) find yourself confused by all that Facebook has to offer, now’s your chance to achieve Facebook marketing success.

This fully online conference starts Wednesday, October 5, and runs through October 25. It’s comfortably spread over four weeks (and recorded for later playback) to accommodate your schedule. There’s no travel! You simply attend from the comfort of your home or office.

Consider this: 96% of attendees at our last two events said they’d recommend the summit to a friend and attend again. This year we have an all-new slate of dynamic professional development sessions fully focused on Facebook marketing.

Be sure to secure your spot in the largest online professional development conference for marketers seeking to master Facebook.

Here’s to a bright future together!

Michael A. Stelzner
Founder, Social Media Examiner
and fellow marketer
P.S. Act now and save 50%! Click to register.


When are the session dates?

Here are the dates and times of each session. You automatically receive session recordings and transcripts, so if you can’t make a live session, you won’t miss a thing. Note: When you register, you’ll get a downloadable schedule for Outlook, iCal or Google.

  • October 5, 5pm Pacific (8pm Eastern)
  • October 6, noon Pacific (3:00pm Eastern)
  • October 6, 1:15pm Pacific (4:15pm Eastern)
  • October 6, 2:30pm Pacific (5:30pm Eastern)
  • October 11, noon Pacific (3:00pm Eastern)
  • October 11, 1:15 pm Pacific (4:15pm Eastern)
  • October 11, 2:30 pm Pacific (5:30pm Eastern)
  • October 13, 1:15pm Pacific (4:15pm Eastern)
  • October 18, noon Pacific (3:00pm Eastern)
  • October 18, 1:15pm Pacific (4:15pm Eastern)
  • October 20, noon Pacific (3:00pm Eastern)
  • October 20, 1:15pm Pacific (4:15pm Eastern)
  • October 25, noon Pacific (3:00pm Eastern)
  • October 25, 1:15pm Pacific (4:15pm Eastern)
  • October 25, 2:30pm Pacific (5:30pm Eastern)

Have you been to the Social Media Examiner’s Summits before? Are you planning on attending this year?


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Webinar Software Review: BeaconLive and MeetingBurner

In  our latest review, we looked at Infinte Conferencing and Yugma. GatherPlace and iLinc in our post: Webinar Software Review: Infinite Conferencing and Yugma, and we have also reviewed GatherPlace and ILincConferencePlus and TalkPointFuze Meeting and MS Live MeetingInstantPresenter and FreebinaromNovia and ON24Adobe Connect and ReadyTalk, GoToWebinar and Webex. This week, we’re going to take a look at Infinite Conferencing and Yugma.
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(Above chart put together in conjunction with Workshop University)
Please let us know if you find any errors in the above!

 

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Announcing Our New “Platinum” Service Level

As most Webinar Hosts who use our site know, we currently have 2 service levels: Free and Featured.  Beginning today, we are launching a higher premium service level called Platinum, which includes all the support you get with a Featured Webinar, in addition to the following:

  • Exclusive solo newsletter to the WebinarListings email list 2 weeks prior to your webinar*
  • Advertisement in newsletter 1 week prior to your webinar
  • 125×125 ad for the webinar for 1 month prior to the webinar*
  • Block on homepage promoting your webinar (2 weeks)
  • 5 additional tweets
  • 1 additional Facebook post
  • Manually post in 5 related LinkedIn groups
  • Manager’s Choice discussion in WebinarListings LinkedIn group

* Webinar Host provides copy and creative

The most common reason Webinar Hosts put on webinars, is to generate new leads for their products and services.  This upgraded service level will allow you to reach more potential leads.

The value of the above services is $950, but the price for the Platinum service is only $250.

[adsense]

 

To purchase a Platinum Webinar, add your webinar, and in the comments box, type in Platinum Webinar, and we’ll send you a request for payment through PayPal, and will be in touch to discuss details.  Contact Us if you have any questions. We look forward to working with you on the new service!

 

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Harness the Power of the Web to Promote Your Online Event

Last week, WebinarListings co-hosted a webinar with ReadyTalk. The topic was “Harness the Power of the Web to Promote Your Online Event.” Below are the slides and link to the recording. Please let us know if you have any additional questions we can answer for you.  WebinarListings did a review of ReadyTalk recently, if you’re interested in learing more about the company.

Recording:

Slides:

Webinar Software Review: Infinite Conferencing and Yugma

In  our latest review, we looked at GatherPlace and iLinc in our post: Webinar Software Review: GatherPlace and iLinc, and we have also reviewed ConferencePlus and TalkPointFuze Meeting and MS Live MeetingInstantPresenter and FreebinaromNovia and ON24Adobe Connect and ReadyTalk, GoToWebinar and Webex. This week, we’re going to take a look at Infinite Conferencing and Yugma.

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(Above chart put together in conjunction with Workshop University)
Please let us know if you find any errors in the above!

 

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How to Keep a Webinar Audience Engaged

Guy sleeping at computer terminal

There are a million things distracting webinar attendees, so what can you do to keep your audience engaged? We at WebinarListings are lucky to be connected to some of the best webinar producers in the field, and we asked these webinar experts what they believe is integral to audience engagement.

First up is Mike Agron of WebAttract, who says that it is important to know as much as you can about your audience, in order to make sure that what you are presenting is relevant and truly informational. Anything that can give a presenter information about their attendees, and what those attendees know, is good for engagement. Polls, Q&A, and Chat are all great tools for this purpose. Further, they also help audience members to know each other.

According to Matt Bovell of Vell Group, giving a great presentation is of utmost importance to keeping an audience engaged. “Create slides that people can’t take their eyes off of: imaginative images and great slide layout.” Matt also believes that having a professional moderator is an excellent way to keep a presentation on track and help inertia from setting in. Another strategy of Matt’s that I particularly like, is his idea of having a list of attendees and calling out their names during an event (in fact, I recommended this to a certain college professor that I know (i.e. my husband)).

Shelley Ryan of Killer Webinars likes to make her events fun and get attendees relaxed. Shelley‘s favorite strategy for achieving this is something she says she learned almost by accident. One time she decided to play fun music at the beginning of one of her webinars. Seeing that people reacted well, Shelley took to doing it regularly, with different music mixes. Soon enough, attendees began to log in early to her events simply to hear what kind of music she had chosen! And then, audience members regularly began discussing the music, interacting, before the webinar had even begun.

Shelley also makes an awesome, tightly-edited slide show, by the way, making her webinars highly animated.

However, with all the tools, tricks, strategies, etc. out there, all of the people I spoke to agree that that the most important aspect of a webinar is the presenter.

Presentation guru Roger Courville of 1080 Group illuminates, “Engagement isn’t something you do to your audience, it’s something you are.  Engagement isn’t a thing you place in an event like an object.  It’s a skill that you work on and grow…and when your audience is one click away from “changing the channel,” you’d better figure out how to get and keep attention throughout.  If you’re not, you’re going to be like a television playing in the background, not the main focus of the person you’re trying to reach.” See Roger’s “What Does it Take to “Engage” a Webinar Audience”?

So there you have it. Know your audience, give a great presentation, make it fun and different, and be a great presenter.

Think you can do it?

What do you believe is the best way to get an audience engaged?

(Photo Credit: Asleep at computer)

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Webinar Software Review: GatherPlace and iLinc

Last week, we reviewed ConferencePlus and TalkPoint in our post: Webinar Software Review: ConferencePlus and TalkPoint, and we have also reviewed Fuze Meeting and MS Live MeetingInstantPresenter and FreebinaromNovia and ON24Adobe Connect and ReadyTalk, GoToWebinar and Webex. This week, we’re going to take a look at GatherPlace and iLinc.

[gdoc key="tbx_aOmejPjpwwiQ3k4o5RA"]

(Above chart put together in conjunction with Workshop University)
Please let us know if you find any errors in the above!

 

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50% Savings on Social Media Success Summit 2011

Social Media Examiner is happy to announce an online event designed to help you learn how to use social media and fast-track your marketing success — The Social Media Success Summit 2011. It’s a live online conference designed to help you to attract and engage quality customers, and quickly grow your business using social  media.

Social Media Success Summit 2011

Join 22 experts, including Jeremiah Owyang (Altimeter Group), Brian Solis (author, Engage), Frank Eliason (Citigroup), Mari Smith (co-author,Facebook Marketing), Erik Qualman (author, Socialnomics), Michael Stelzner (founder, Social Media Examiner), Dan Zarrella (author, The Social Media Marketing Book), Andy Sernovitz (author, Word of Mouth Marketing), David Meerman Scott (author, Real-Time Marketing & PR); experts from VerizonIntelBoeingCisco; plus Jay Baer (co-author, The Now Revolution), Hollis Thomases (author, Twitter Marketing), Steve Garfield (author, Get Seen), Mario Sundar (LinkedIn), and Ann Handley (MarketingProfs)—just to mention a few (scroll down to see full list)!

Event runs May 3 to May 26 (fully online).

If you find yourself in one of the categories below, the Social Media Success Summit 2011 is a fit for you:

  • The Small Business Owner: You’re just getting underway with social media—likely a consultant, coach, local business owner, writer, agent, blogger, artist or general “gun for hire”—and see the potential of social media, but want to speed your path to success with the least effort and the greatest return.
  • The Corporate Marketer: You work for a corporation and have been tasked to manage the company’s social media initiative. You likely face internal battles to convey how social media could help the company, but you know there’s real potential.
  • The Experienced Social Media User: You’ve been using social media for a while, but want better results. You’re ready to take your business to a whole new level by measuring your return on investment, following the proven tactics of the pros and leveraging the latest techniques. Better response. Less work. More profitability.

>> REGISTER TODAY and SAVE 50% PLUS GET $1,197 IN FREE BONUSES!

Social Media Success Summit 2011

 

By attending this online summit, you will:

  • Discover the best and newest ways to market your business with Facebook, Twitter, LinkedIn, blogging, video marketing and social bookmarking sites! (no guesswork… you benefit from the wisdom of those who’ve gone before you)
  • Find out how to track and measure your social media return on investment (so you can finally prove it works!)
  • Learn how to create a smart social media marketing plan (discover a new strategy that will draw masses of people to your business)
  • See how successful social media campaigns were executed and how you can achieve similar results(play-by-play steps provided)
  • Learn how to creatively engage and grow a loyal social media following (gain raving fans who become your standard-bearers)
  • Eavesdrop on the closely guarded secrets of the industry’s top experts (interact live with social media superstars such as Jeremiah OwyangBrian Solis,Frank EliasonMari SmithErik QualmanMichael StelznerDan ZarrellaAndy SernovitzDavid Meerman ScottJay Baer and many others!)
  • Interact live with social media experts from big business-to-consumer and business-to-business brands, including BoeingCiscoVerizon, and Intel
  • Social Media Success Summit 2011

  • Learn how to integrate social media activities with other marketing efforts
  • Gain a leg up on your competitors, helping you stand out
  • Ask live questions and get answers (you speak live to the experts—no chat boxes)
  • Learn in your spare time and eliminate travel (you participate via the Internet in live sessions that are spread over multiple weeks—plus recordings and transcripts are included!)
  • Network with your peers and share experiences via a private and exclusive LinkedIn group (nearly 1600 marketers joined our private LinkedIn group at our last summit)
  • Become part of a genuine community of marketers and business owners just like you
  • And much more!

Prior events have SOLD OUT, so register now!

 

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